![]() How does Design Automation come in handy? And if each one of these products comes with its own description and pricing, can you imagine redoing the key visual design as many times as there are products for sale? On average, the B2C retail brands' SKU count is commonly between 5. Last but certainly not least, brands sell a lot of products. To emphasize the amount of work, over 80% of Western brands sell across at least 5 different marketplaces in APAC. That means, if a brand is creating one cover image for a product, they need to regenerate the same thing in multiple different file formats. Second of all, all eCommerce marketplaces in the APAC region have their own image format requirements, in terms of dimensions and file sizes. But the same brand, on LAZADA Philippines, the cover photos have been enhanced with different decorative picture frames, promotional discounts, giveaway items and some even have a background image behind the products. Taking the Korean skincare brand, Laneige, for example - its cover photos for Amazon US are against a white background with the products occupying over 80% of the entire image canvas. Instead of the clean product photography that you see on Amazon, you’d see very busy graphics on Shopee, Lazada and marketplaces alike. ![]() What is it like to sell via e-commerce in APAC?įirst of all, if you haven't heard, selling via e-commerce in APAC is an entirely different ballgame when compared to selling in the USA. We do this with two main features - Design Analysis and Design Automation.īefore we talk about specifically what Design Analysis and Design Automation are, we need to set the scene and tell you a little bit about how e-commerce channels work in the APAC region. As most of you who have landed on this blog or visited our website before know, dipp is a SaaS platform with an aim to transform visual design process into a more efficient (meaning how fast can we tackle all of the digital marketing visual regeneration) and effective (meaning how well these design decisions are capturing people's eyeballs) process.
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